Esurance Inc. is an American auto insurance provider headquartered in San Francisco, California.
History
Esurance was founded in 1998 under the name of SiliconSierra Holdings Inc. Esurance launched its Web site and started writing personal auto insurance in December 1999.
In 2000 Esurance was acquired by Folksamerica Holding Company, Inc. (a subsidiary of White Mountains Insurance Group). Esurance is now a direct subsidiary of White Mountains.
In 2008, Esurance policies in force decreased by 5%. As of 2009, Esurance offers Auto Insurance in 30 states
Erin Esurance
Esurance commercials are animated, and feature a pink-haired female spy named Erin Esurance, who poses as an auto-insurance agent. The character was created by Kristen Brewe, the director of brand and public relations for Esurance, and designed by artist Phil Robinson. She is voiced by Mo Mellady. The goal was to juxtapose a widely disliked business, insurance, with a popular superhero archetype. In her first three years, the character was used in over 30 commercials.
Innovation is our foundation.
Because the Internet is so prevalent now, it’s hard to imagine a time when offering car insurance online was an innovative idea. But just think back a few years and you’ll probably remember waiting for your agent’s office to open, playing phone-tag, filling out piles of paperwork, and having to wait days (if not weeks) to get your insurance card. Maybe you’re still buying car insurance this way.
We’re here to show you that there’s a better, hassle-free way to buy and manage your car insurance. In fact, making car insurance better for all of our customers inspires our work here. Each and every day, we’re dedicated to improving the entire car insurance process from quote to claim. Find out more about Esurance: